Welcome to your Lucky Life.
Lucky Day is an 8 week 1:1 program that teaches you exactly how to start and scale the online business that changes your life. Inside you’ll learn how to identify your truest gifts, attract high-paying clients you love, and create a business that supports a life you’re obsessed with. Ready for the Lucky Day transformation?
It’s Your Lucky Day If:
You know you're meant for a big life, you just haven't figured out exactly how to get there yet.
You're craving control over your schedule, your income, and your life (here’s to never having to request time off again!).
You know there's more joy, freedom, and abundance out there for you, and you're ready to actually bring it to life.
You’ve felt the intuitive pull to start your own business and you’re finally ready to listen (you won’t regret it!).
→ The truth is, if any of these sound like you, you already know it’s time to take the leap! And I’m here to support you so you don’t have to do it alone.
You Already Know You’re Ready To Tap Into Your Full Potential
I know exactly how it feels to wake up every single day:
Dreading going to work at a job that is wildly unfulfilling
Feeling like there’s no clear next step for you to take
Avoiding looking at your bank account because you barely make enough to cover the necessities
Feeling burnt out emotionally and physically
Feeling stuck & frustrated in life
The linear life path isn’t for everyone: go to school, get a job, spend the next 40+ years working towards a level of freedom you only get to experience in the last years of your life… Yeah, I knew that life path wasn’t meant for me, and if you feel the same way, here’s what I want you to know:
There is no safer bet in life than betting on yourself.
Everyone will tell you it’s unpredictable, unreliable, and unrealistic, but I’d much rather take the chance & see what I’m truly capable of than live a life I know is too small for me.
The Business Of Your Dreams Is Possible, Take It From The Lucky Day Girls:
Your Lucky Life Is Calling, & This Is What It Looks Like:
You’ve built an aligned offer suite that highlights your natural gifts
You understand what makes you innately magnetic and how to use that to attract dream clients you genuinely love working with
You’ve created a schedule that honors your energy and rhythms (imagine waking up when you actually want to!)
You’re generating income that supports you deeply, without ever worrying about feeling salesy or slimy
You’ve built a business and life that truly excites you
Imagine Going From This:
“I just want financial freedom and work life balance. I’m ready to dedicate my time and energy into succeeding.”
To This, In Less Than A Year:
→
Getting your first client within 6 weeks of launching
Becoming booked out
Running a waitlist & charging $70/hour
That’s exactly what Melanie built in her first year after Lucky Day!
“Lucky Day helped me completely start up my VA business. I had 0 knowledge before starting the course and now I have my business officially established. Highly recommend to anyone who is starting up and needs the extra guidance and support from someone!”
Your Experience in Lucky Day
I’ve thought of everything you could need to build the visionary business you know you’re meant for:
→ Unlimited 1:1 calls with me to chat progress, next steps, and work through any limiting beliefs or roadblocks you’re facing
→ M-F unlimited 1:1 chat access to me for personalized, instant guidance on anything you’re working on
→ The Ideal Client Avatar Worksheet, Contract Template, Onboarding Guide, Discovery Call Outline, + more materials
→ Over 60 lessons walking you through exactly how to get started from scratch and thrive as an Online Service Provider
→ An entire unit on rewiring limiting beliefs, creating an abundant mindset, & learning how to manifest intentionally
Building a successful business in the online space is not a matter of “if” — it’s a matter of finding the path to success that is correct for you.
That’s why you and I will work together closely over the 8 weeks so you walk away truly transformed and equipped with a business that’s ready to succeed in today’s online space.
“Shay is so good at what she does, and helps you with anything and everything. Don't be afraid to take the leap, Lucky Day is the right program for you!”
— Rachel T.
“I could not rave about Shannon and Lucky Day enough. I was so skeptical about the VA world and how to start, and this has by far exceeded my expectations.”
— Samantha N.
“I took away a TON of valuable information and I also feel like I made a new friend. I would purchase Lucky Day again!!”
— Charity N.
Everything You Need To Know To Be A Booked Out Online Service Provider
Over The Course Of 8 Weeks You Will Be Guided Through:
You’ll Know Lucky Day Is For You If:
— You want personalized, hands-on support (this is the #1 thing every single student I’ve worked with praises about Lucky Day!)
— You want lessons that are self-paced, but a mentorship container that will hold you accountable to making real progress (you’ll be fully launched before we’re even done!)
— You’re interested in more than just starting a business, you want to step into your next level identity & to leave feeling empowered, knowing you can run a thriving business
— You know you are meant to create big impact in the world
— You don’t want a one-size-fits-all approach, you’re ready to find out how you are meant to build the business of your dreams based on your astrology & Human Design
— You want to leave knowing exactly what your next steps are for the next 12+ months
— You want to build a business based on freedom and joy, not desperation, force, and pressure
The Philosophy Inside Lucky Day
Lucky Day isn’t your ordinary business-building program. My approach emphasizes identity work & embodiment, prioritizes your specific goals, and finding the path to success that’s correct for you.
01: To be successful in the online space, you need a business that’s built for you.
Throw your cookie-cutter strategies out the window — when you join Lucky Day we’ll discuss what your specific goals are: the hours you want to work, the services that excite you, and what kind of clients you can’t wait to work with, and we’ll create a roadmap for how to make that a reality in your business! We’ll also use your astrology and Human Design to assess your natural gifts, how your energy operates, and how to incorporate those into your business.
02: Focusing On An Embodied, Identity-First Approach.
I believe our businesses are a mirror for all of the identities, stories, and beliefs we’ve been holding onto our entire lives. That's why Lucky Day isn't just about learning the steps to start a business, it's about truly becoming the woman capable of running the business you've been dreaming of. You and I will go deep on our 1:1 calls to uncover what stories and beliefs are holding you back, and how to transmute them into deeper levels of freedom.
03: Lucky Day Is The Beginning of Your Journey, Not A One-Size Box.
When I started my business, I had no idea I would eventually become an OBM or a coach. But that's my favorite thing about working online: you have the freedom to pursue what lights you up. In Lucky Day you don't just learn how to start your business, you'll understand the core skill of identifying your gifts and passions and how to turn them into a sellable offer so you have the freedom to pivot your business in at any time. My past students have gone on to become consultants, OBMs, coaches, strategists, SMMs, and more! There's truly no limit to where your business can go.
This is Your Sign
This is Your Sign
Join The Waitlist For The Fall 2026 Round!
Pay in Full: $2,975
10 Monthly Payments: $315.50/month
15 Monthly Payments: $222.20/month
Enrollment is currently closed, but if you join the waitlist you'll get first access once doors open, plus an exclusive (& juicy!) discount.
“I cannot recommend Lucky Day enough! I love how Shannon was invested in me as a person and my business, as if it was her own. Hands-down, the best!”
— Michelle C.
Like all good entrepreneurial stories, my journey begins with 35 hours of PTO, credit card debt, and several bad choices.
That is how the best stories start, right??
Okay picture this: it’s January 2021, I quit my job cold turkey with no backup plan (bad choice #1), had zeroooo plan for how I was going to make money once my 35 hours of PTO ran out (bad choice #2), oh and I had just purchased a coaching program that was nearly $4k. How did I pay for it, you might be wondering? I put that bad boy on a credit card of course (bad choice #3)!
So as any reasonable person would do in this situation, I started my very own business with zero relevant skills or experience. And here’s how it went:
Within 6 months of launching my Virtual Assistant business I was booked out, having more than doubled my income & starting to notice myself suddenly saying things like “I feel so lucky!” on a daily basis
Within a year I was booked out again as an Online Business Manager, now making over $6k/month
I was working with literal dream clients, on my schedule, and for less than 25 hours/week
To everyone else, the choices that led to me starting my business might have looked a liiiitle crazy. But I wasn’t being reckless at all — I knew in my soul that starting my business was the right choice for me. So if you’re in the same boat, knowing deep down it’s time to take the leap, my advice for you is do it. You are capable of so much more than you can even imagine, and I am here to help you bring it to life!
As your mentor, I won’t tell you to follow the exact same steps I took and then leave you high and dry. Because Lucky Day isn’t just a business-building program, it’s an 8 week experience that guides you into your truest, most soul-aligned path. You won’t learn how to start just any business, you’ll learn how to start and scale a thriving business that’s built precisely for your lucky story.
You Might Be Wondering…
No. 1 Are the 1:1 calls truly unlimited?
Yes! You will get biweekly 1:1 calls booked in during onboarding (so you have a guaranteed 4 calls over our 8 weeks) and then you can grab extra time with me anytime you need it. I'll never say you're asking for too many calls, I am here to support you!
No. 2 Is this for Virtual Assistants only?
Nope! Lucky Day is for determining what your strengths are and learning how to monetize them online. We will work together to find what title makes most sense for you! My students leave Lucky Day as Pinterest Managers, Project Managers, Online Business Managers, & so on.
No. 3 Do I need relevant experience to start my business?
Not at all! I had 0 relevant experience. All you need is the willingness to learn and try new things!
No. 4 Will Lucky Day teach me how to get clients?
Yes! Lucky Day teaches you how to attract dream clients you can't wait to work with so you can build a full roster of clients you love doing work you enjoy.
No. 5 Can I do this while working a full time job?
Yes, the majority of my students work full time jobs while in Lucky Day and growing their business. I work around your schedule to set up calls at a time that works for you & you are welcome to complete the coursework whenever you want! As long as you have ~5 hours/week to work on your business, you're set!